This is a guest post by Milan Vracarich, Lendio.
When smart entrepreneurs work on a business task, they think about a number of things, including the return on investment. When it comes to your business’s online presence—whether you have a digital storefront or a brick and mortar location—it’s important to think about the ROI of a website. Having a credible presence online is great but if it’s not helping your bottom line, does it really matter?
Well, yes, it does. It’s important to make sure your website is working as intended and provides some sort of return on any working capital going toward its monthly or yearly hosting fee.
How do you do that? With search engine optimization (SEO).
If you’ve taken out a small business loan, you’re probably looking to get a relatively quick return when it comes to your investment. That small business loan won’t pay back itself, so focusing not only on your business model but also your online presence can pay off in the long run.
Local SEO is a valuable tool because it sets up your website and business for success. Here are 7 tips for enhancing your website’s local SEO.
That should be enough to get any small business started on local SEO. It’s important to note you don’t have to do it all at once if your time is stretched thin and, if you have the available funds, it might be a good idea to outsource some of this to an SEO professional. Remember, your website is an extension of your business. You pay for it (and invest in it) with a small portion of your working capital—make sure it gets put to good use and provides a decent return.
Milan Vracarich is a digital marketer with a passion for the written word. With a background in journalism, his focus is to always discover the right story to align with big-picture objective. Outside of his day job, you’ll find Milan enjoying the beautiful PNW with a crisp craft beer in hand, improving his photography skills, or indulging in the Seattle music scene. Milan has a B.A. in Journalism from Temple University and is a regular contributor to the Lendio blog.