Financial services marketing veteran to join leading innovative small business lender.
McLean, VA February 14, 2018 – As it strengthens its position as a strategic innovator bringing technologically advanced lending products and credit solutions across the country, Breakout Capital announced today the appointment of James Mendelsohn as its Chief Marketing & Sales Officer.
“We are excited to add a sales and marketing expert of James’ stature to our leadership team,” said Carl Fairbank, Founder and CEO of Breakout Capital. “Since inception, we have focused on developing great products for our customers. With James on board, we will be able to grow more rapidly, add more partnerships, and ultimately help many more small businesses.” At Breakout, Mendelsohn will have responsibility for overseeing marketing and sales, including strategic partnerships.
Mendelsohn brings deep, high-level experience in the FinTech space, having led marketing and sales at CAN Capital, one of the pioneers in the small business lending industry. He spent the bulk of his career at Capital One, where he was part of the team that launched the Capital One brand and the “What’s In Your Wallet” campaign, and had senior roles in marketing and corporate strategy. As a consultant with McKinsey & Company, he advised financial services clients on brand and marketing strategy, digital transformation, and customer experience topics.
“It’s a fantastic opportunity for me to be a part of Breakout Capital’s accelerating growth,” said Mendelsohn. “Carl has a compelling vision for the future of small business lending, and I am looking forward to help our company further realize this vision with our partners and small business customers.”
About Breakout Capital
Breakout Capital is a leading financial technology company, leveraging its best-in-class technology, a fundamental focus on continued innovation, and an unwavering conviction to best practices to provide a wide range of credit solutions to small businesses across the country.
To learn more about Breakout Capital, please visit www.breakoutfinance.com